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Signal Plus made it’s first sports media buy in 2005 by creating the Signal Plus Superbike Team competing in the British Superbike Series.
The core value of the deal was ‘media value’ to Signal Plus, as part of developing Signal Plus into a ‘known name’ and a credible partner with customers.
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Even at ‘fully discounted’ media value levels Signal Plus gained a x2.9 return on our investment just on TV coverage (source; TNSSport)
PR leverage in National print, trade print and
on-line media generated an advertising equivalent value x6 our investment
(source; PR Audit Metrics) |
On top of all this Signal Plus were
also able to provide customers exclusive hospitality and access at races
plus a very special Signal Plus Track Experience held in Spain. .
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